President's Message
Atty. Benedicta Du-Baladad Message from the President:

Benedicta Du-Baladad

To FINEX members and friends,

November 2017 Issue

We are now on the final stretch of 2017. This year has been one of the busiest and exciting for both FINEX and the country.

Earlier this month, our country was once again placed in the limelight as we hosted this year’s ASEAN Summit. The summit provided us to showcase what our country can share to the world and the creativity of the Filipino people. Indeed, the recent hosting of the ASEAN summit placed our country

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2017 Year-Round Corporate Sponsors




President's Message July 2017
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Message from the President:

Benedicta Du-Baladad

To FINEX members and friends,

July 2017 Issue

Last June 21, in celebration of the Philippine Independence, we had two of the country’s prime-movers of arts and culture. Arch. Paulo Alcazaren shared with us the relevance of national heritage conservation, and Direk Joel Lamangan on the state of the local film industry and how it is developing as an art. Our June GMM was a diversion from our usual topics.

Today, we are privileged to have Department of National Defense Secretary, Delfin Lorenzana, to share with us the security policies of the Duterte Administration amidst Marawi crisis and the Martial Law in Mindanao.

Earlier this week, I personally appealed to all of you to support our call to help our soldiers in Marawi who are risking their lives to protect our country against terrorists. I am pleased to inform everyone that we were able to gather P 305,000.00. P 100,000 of which was used to purchase 2,000 packs of heavy duty socks for our soldiers and P 205,000 will be given for the benefit of the dependents of the soldiers who were killed in action. We are still accepting contributions to those of you who would like to support this cause.


Last June 27, the Professional Development Committee hosted a forum on “The Rising Threat of Cybercrime”. The new BSP Governor Nestor Espenilla Jr. was one of the resource speakers together with Stephen Cutler of Omnipay, FINEX Past President Billy Cortez, UCPB Head of Information Security Dept. Joey Regala, and PNB Chief Information Security Officer Roland Oscuro.

Last July 14, FINEX, through its Capital Market Development Committee, participated in the Capital Income Taxation Forum organized by the Department of Finance, through the National Tax Research Center. The forum was attended by government leaders and heads of various finance associations. The objective of the forum is to come up with a more rationalized capital income taxation for our country.


In the coming months, we have a lot of exciting activities to look forward to.

On July 26, the Media Affairs Committee will host the seminar on “Business Writing in the Age of Social Media” with Manila Times CEO Dante “Klink” Ang II as the speaker.

On August 1, the ICT committee will hold a forum on “Virtual Currency for Financial Innovation”. Experts from Microsoft, Union Bank and the BSP will be the resource speakers.

On August 24, the Women in Finance Committee will sponsor an exclusive screening of the critically acclaimed movie, “Ang Araw sa Likod Mo”. The net proceeds of the project will be for the benefit of the poor but deserving students of Caritas Manila.

In August, the Sports and Wellness Committee will hold the 1st Parangal Golf Tournament in honor of BSP Gov. Nestor Espenilla, Jr.


Aside from all of these events, we should look forward to the upcoming major activities in the last months of the year.

On its 3rd year, the Professional Development Committee will host the Ayala FINEX Finance Summit 2017 on September 5 at the Fairmont Hotel. The Summit is an annual event which is designed to bring together the country's top CFOs and other prominent executives for a discussion on the diverse and evolving roles played by today's CFOs. More importantly, it hopes to provide an opportunity for our members to gain insights from successful CEOs and CFOs on how best to deal with the emerging challenges and opportunities that come with their responsibilities. This year’s theme is “The CFO: Catalyst and Strategist in the 4th Industrial Revolution”. Zalora CTO Karthik Subramaniam and McKinsey & Co. Philippines Managing Partner Suraj Moraje have confirmed to be one of the speakers during the Forum.

We are also partnering with the Institute of Corporate Directors (ICD), Institute of Internal Auditors Philippines (IIAP) and Management Association of the Philippines (MAP) for the Risk Conference which will be held on September 26 at the Dusit Thani Hotel.

On September 27-29, IAFEI will host the 47th World Congress in Sao Paulo, Brazil with the theme “Latin America and Global Connections. For those who would like to join the FINEX contingents, the FINEX Board has allocated P 200,000 to subsidize the registration fees of the attendees. You may call our Secretariat for more details.

The 19th Inter-Collegiate Finance Competition (ICFC) by the Junior FINEX Committee will hold the Elimination Round on September 29 in 7 different locations simultaneously. The Final Round on November 28 will be held at the Bangko Sentral ng Pilipinas. I would like to express our sincerest gratitude to JP Morgan & Chase for sponsoring this very important project for the past 7 years.

Through the support of ICTSI, the Final Round of the ICFC will feature more foreign schools to compete head-to-head with the best finance students in the country. Likewise, Forecasting and Planning Technologies, Inc. will support the upgrade of technology which will be used during the Final round.

Apart from the annual ICFC, the Junior FINEX Committee will likewise hold a series of JFINEX Future Business & Finance Leaders Forum this year. The forum was started last March in Centro Escolar University. The next Forums will be held on August 5 in De La Salle University Manila and on September 30 in Cebu.

The much awaited 49th FINEX Conference with the theme “Breaking Barriers to Competitiveness in the ASEAN Financial Sector” will be held on October 13, 2017 at the Fairmont Hotel, Makati City. I am very excited to inform all of you that former Malaysian Prime Minister Tun Dato Dr. Mahathir bin Mohamad have confirmed to be the conference keynote speaker. We also invited several ASEAN government and business leaders to be speakers and panelists, together with our country’s experts, during this year’s conference as we intend to promote our conference to other business organizations in the country and in the region. We look forward to your attendance to this conference.

On October 12, we will have the annual Year-end Economic Briefing to be hosted by the Professional Development Committee which will be followed by the Annual Membership Meeting and Election. We are also planning to hold an ASEAN Capital Market Forum on October 12 in partnership with McKinsey & Co. Philippines.

The Search for the 11th ING FINEX CFO of the Year is now open. Deadline for nomination is on August 31, 2017. This year’s awardee will be revealed on November 15.


Once again, I would like to thank our year-round sponsors in 2017:

Partners: Divina Law Office
DMCI Homes
San Miguel Corporation

Diamond Sponsors: Du-Baladad and Associates (BDB Law)
DMCI Holdings, Inc.
Pilipinas Shell Petroleum Corporation

Gold Sponsors: BDO Unibank, Inc.
Philex Mining Corp.
Punongbayan & Araullo
SGV & Co.
All our projects will not be possible without the financial support from all of us. We hope that you will find it in your heart to support our organization by being one of our corporate sponsors in all our upcoming events.

We also encourage everyone to invite your colleagues and friends to join FINEX.

We likewise reiterate our call to everyone to join the various activities of our organization. We are continually improving our projects to make it more relevant for all of us.

To further improve the projects of our organization, we have partnered with Kantar TNS for a Membership Engagement Study. Some of you will be tapped to be one of the respondents. I call for everyone’s support to this project for the future of FINEX. The result of the study will help us improve our projects and advocacies as we move towards our Golden Jubilee next year.


Last June 21, we had our special membership meeting. I urge your strong support to the matters which were taken up during that meeting. Kindly sign the approval forms for the amendments to the FINEX’ and FINEX Foundation’s Articles of Incorporation and By-Laws, particularly on the extension of the corporate life of FINEX.

In addition, we likewise seek your support by approving the sale of the FINEX Foundation’s Philippine Dealing System Holdings Corp. (PDSHC) shares to the PSE. If you may recall, in 2015, we have secured the written assent of the 75% of total membership to proceed with the transaction but due to some concerns, the transaction did not push through. This year, the PSE is once again proposing to buy the PDSHC shares of the FINEX Foundation on the new terms. We are hoping to receive your support on this very important transaction.


Some of you may have already received the nomination ballots for this year’s election of 2018 FINEX Board of Directors and FINEX Foundation Board of Trustees. We hope that you will actively support this exercise by returning back your ballots to the FINEX Secretariat. Vote wisely and intelligently. Vote only those candidates whom you think will always look after the overall best interest of the organization


It has been quite a busy year. I congratulate the efforts of our committees - the chairpersons, co-chairs and vice chairs, their liaison directors and members - for continually providing us with significant and exciting activities for the past several months.

To end, I invite our members to get more involved in the activities of FINEX this year – attend your GMMs, join the various Committees, participate in our workshops and seminars, be one of our resource speakers, write for the FINEX Focus and volunteer your services for the various FINEX advocacies.

All the best!
Managing Millenials
Mr. Ronald S. GosecoBy Ronald S. Goseco

December 14, 2017

Managing Millenials

I was recently asked by our principal how different it is to manage today’s millenials as compared to a similar group of individuals twenty years ago. They asked me this since I previously managed auto dealerships twenty years ago with individuals with the same age profile.

Will RP Fit in the Integrated ASEAN Mold?
Zoilo By: Zoilo "Bingo" P. Dejaresco III

December 13, 2017

Will RP Fit in the Integrated ASEAN Mold?

THERE HAVE BEEN REAL TRIUMPHS during the ASEAN Meeting in Manila. Sometimes, Filipinos pinch themselves if these are indeed sustainable?

The ASEAN with 600 million people and with the highest regional GDP growth rate-necessarily- attracts many seller-nations and investors. But with the ASEAN integration- with tariffs down among the ASEAN nations- this would ensure ASEAN should be for ASEANs, first.

Asian economic integration
By Mercedes B. SuleikBy Mercedes B. Suleik

Business Mirror (FINEX Free Enterprise)
December 05, 2017

Asian economic integration

On October 25 the Asian Development Bank (ADB) released a report on Asian Economic Integration and commented on the lessons learned after the Asian financial crisis 20 years ago. It stated that growing trade and investment linkages in Asia and the Pacific have helped to improve the region’s economic resilience to uncertainties in the global economic environment. Asia’s intraregional trade rose in 2016 and acted as a buffer against headwinds from uncertainties in global trade and policy. Subregional trade integration was strongest in East Asia, followed by Southeast Asia and Central Asia.

Flor G. TarrielaBy Flor G. Tarriela

Business World (FINEX Folio)
November 24, 2017


Philippine Gross Domestic Product (GDP) increased by 6.9% in the 3rd quarter but agriculture grew at a slower pace at 2.5% vs 3.0% in 3rd quarter 2016. Still, agriculture showed better growth of 4.6% YTD 2017 vs -1.3% in 2016.

Mr. George S. ChuaBy Mr. George S. Chua

BUSINESS MIRROR (Free Enterprise)
November 22, 2017


A number of months ago, I saw a Bloomberg interview of two young enthusiastic gentlemen who were the co-country directors of this relatively new multinational company called Transportify. As I was listening to the interview of Noel Abelardo and Paulo Bengson, of what Transportify was all about, I thought it was a great idea. The easiest way to explain it is if you have Uber and Grab as an app to transport passengers, you have Transportify to transport goods and packages.

The Importance of Development Finance
Mr. Benel D. LaguaManila Bulletin
MANILA BULLETIN (Business Option)
October 30, 2017

The Importance of Development Finance

Access to finance is always a daunting topic as it addresses two basic issues. Financial exclusion occurs when those denied access have economic and social return on investment better than those with regular access. The second issue is the response to concerns of inequality and the need for better redistribution of wealth.