March 7, 2025 l Manila Times
THE Philippine Charity Sweepstakes Office (PCSO) has partnered with listed company DFNN Inc. to launch LottoMatik, a portable device that provides a new income stream for micro, small and medium enterprises (MSMEs), such as sari-sari store owners and gasoline station dealers. Integrating social impact with digital convenience, the partnership marks a significant step toward a regulated gaming industry in the country.
“With LottoMatik, buying lotto tickets is simple and hassle-free, offering a seamless experience. The system also allows small businesses and individuals to sell PCSO lottery tickets, adapting to the ever-evolving landscape of technology in business and enabling individuals to be micro entrepreneurs,” DFNN said in a recent disclosure.
After its soft launch in November 2024, LottoMatik became one of the PCSO’s corporate authorized agents for the state-run charitable institution’s lotto offerings. Its official media launch was held earlier this week at the Bonifacio Hall of Shangri-La The Fort in Taguig City. PCSO General Manager Melquiades Robles said: “By leveraging technology, we are not just offering a chance to win but also a chance to contribute to community welfare.”
LottoMatik’s main goal is to reach areas in the countryside that lack lotto outlets, thus allowing more Filipinos to join the lottery and engage in charity work, as well as expanding access to legal betting in locations with limited retail outlets. By participating in the lotto, citizens are given the opportunity to win prizes and at the same time contribute to the public health programs of the PCSO.
This increased accessibility will help deter individuals from engaging in illegal gambling activities and also curb the growth of illegitimate betting operations, thereby protecting government revenue streams intended for community welfare programs. The public-private partnership of PCSO and DFNN will reshape the lottery landscape by merging innovation with social inclusion.
Meanwhile, Ajinomoto Philippines Corp. (APC) is partnering with two tech-driven firms to advance environmental, social and governance or ESG initiatives by integrating electric vehicles (EVs) into its logistics operations. APC is a wholly owned subsidiary of Tokyo-based Ajinomoto Group, a Japanese multinational food and biotech conglomerate.
Last week, APC signed a memorandum of agreement (MOA) with Mober Technology Pte. Inc. — underscoring a shift to sustainable business practices such as reducing its environmental impact by 50 percent in 2030. Mober is a homegrown logistics provider that revolutionized product delivery through the use of EVs for the supply chain operations of its clients.
Their collaboration has solidified the APC-Mober partnership in advancing green logistics solutions. Not only does the partnership enhance efficiency, it also cuts down carbon emissions significantly. The two firms believe that every step they take toward sustainability brings their stakeholders closer to a healthier planet for future generations.
Another MOA was signed last month between APC and Fast Logistics Corp., an end-to-end supply chain provider that operates the largest warehouse footprint and the biggest fleet of trucking transport in the Philippines, covering 94 percent of the country’s provinces. Fast Logistics has an ESG strategy in place as part of its commitment to sustainable development and innovation.
In their belief that sustainability is essential and no longer optional, both APC and Fast Logistics are advocating for companies to actively market sustainable supply chain solutions as a pillar of their business strategy. This demonstrates how ESG initiatives can drive both profitability and long-term environmental impact.
Indeed, by embedding sustainability into corporate operations, businesses can enhance their brand reputation while contributing to a more responsible and resilient economy.
***The views expressed herein are his own and do not necessarily reflect the opinion of his office as well as FINEX. For comments, email nextgenmedia@gmail.com. Photo is from Pinterest.