January 28, 2026 l Business Mirror
“Tourism can be a powerful tool for development, but only if it’s done right.”—Taleb Rifai, former UNWTO Secretary General
THE world is mired with many problems and so is our country. In some moments of reflection, I thought of writing on a dream that may be doable for the only country we have.
The Philippines is endowed with many islands, wonderful sights, breathtaking beaches and vibrant culture. We even have different dialects and varying cuisines. Our people are generally hospitable, kind and welcoming. There are many established places to go to and more to explore. The interesting islands are good destinations for the travelers. For a jurisdiction with no manufacturing capability to match other countries, tourism is an untapped economic development contributor.
Consider some recent tourism numbers in the Asean region. Among top Asean destinations from January to August of 2025, the Philippines was lagging behind in arrivals with just 3.96 million as against Malaysia’s 28.24 million, Thailand’s 21.88 million, Vietnam’s 13.90 million, Singapore’s 11.60 million and Indonesia’s 10.04 million.
For 2026, the Asean region’s strategic outlook aims to shift its focus toward a different approach to “quality tourism,” and that would mean “sustainability tourism,” instead of just focusing on mere volume.
One can dream of a sustainable tourism for the country. This may be achieved when local communities are encouraged to manage and benefit from tourism while preserving the country’s natural and cultural heritage.
To realize a dream Philippine tourism, the following elements are needed:
1. Community-led tourism where the locals are primed on tourism initiatives, ensuring they reap the economic benefits;
2. Eco-friendly practices where sustainable practices are promoted like greening the community; and
3. Cultural preservation where local traditions, arts, and heritage sites are preserved and blended-in historical highlights.
Funding may be a concern. Note though that there are international funding agencies open to address this need. One is the EU-Philippines Green Economy Partnership that provides grants and initiatives. If both national and local governments will work together, sustainable tourism can be achieved, and it can contribute to economic development.
***The views expressed herein are her own and do not necessarily reflect the opinion of her office as well as FINEX. For comments, email clmanabat@gmail.com. Photo is from Pinterest.