President's Message
Atty. Benedicta Du-Baladad Message from the President:

Benedicta Du-Baladad

To FINEX members and friends,

November 2017 Issue

We are now on the final stretch of 2017. This year has been one of the busiest and exciting for both FINEX and the country.

Earlier this month, our country was once again placed in the limelight as we hosted this year’s ASEAN Summit. The summit provided us to showcase what our country can share to the world and the creativity of the Filipino people. Indeed, the recent hosting of the ASEAN summit placed our country

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Digital transformation for sustainable development
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Mr. Reynaldo C. Lugtu, Jr.By Reynaldo C. Lugtu, Jr.

October 13, 2017

Digital transformation for sustainable development

Business Option is a rotating column of members of the Financial Executives Institute of the Philippines appearing every Tuesday & Thursday in Manila Bulletin, business section.

The jampacked room in the Asian Institute of Management (AIM) was in full silence when I slowly highlighted key figures for the Philippines:
• The Philippine economy loses of more than P357 billion ($7 billion) yearly on average from crime, corruption, and tax evasion.
• Metro Manila’s notorious traffic jams cost the Philippine economy at least P3 billion ($64 million) a day or close to $1 billion a year.
• The Philippines is 3 rd  biggest dumper of plastics in the world.
• The average age of the Filipino farmer is 57 years — who’s going to feed us in the future? Then I asked the question: How can we use digital technology to address the social issues we face? The audience, mostly millennials wanting to start their own enterprises, eagerly waited for my answer during the Spark Think Camp event of AIM.
My response was – digital transformation. A succinct definition from CIO Magazine says it is “the acceleration of business activities, processes, competencies and models to fully leverage the changes and opportunities of digital technologies and their impact in a strategic and prioritized way.” With advances in digital technologies such as robotics, artificial intelligence, nano- biotechnology, internet-of- things, and others, digital transformation creates value impact to society in four areas, as outlined by the World Economic Forum: • Industry impact through value addition from new products and services and value migration from shifting profit pools;
• Labor impact through net job creation, income growth, income disparity, injuries and accidents avoidance
• Consumer benefits through time savings and cost savings
• Environment and society impact through lives saved, reduction in carbon emissions, prolonged life expectancy, and physical and food security How digitalization can benefit society is through startups and enterprises that innovate on products and services to help achieve the United Nations Sustainable Development Goals (SDGs). Several of them have already created value impact to the SDGs, namely:
• Zero hunger- KDC Agribusiness, a U.S. company founded in 2015 uses patented technology which can convert over 15 tons of fresh food waste into liquid, organic fertilizer and animal feed in just three hours, enabling a sustainable food production and security,
• Good health and well-being- A local startup, Medifi, provides online consolations on-demand by connecting to doctors at the convenience of one’s home,
• Quality education- another local startup, is a social enterprise in the education technology sector that connects students to education opportunities through an online platform and promotes career awareness among the Filipino youth.
• Affordable and clean energy – San Francisco-based startup, Angaza offers a comprehensive Pay-As- You-Go platform which is used by manufacturing and distribution companies around the world to sell transformative renewable energy products to the next billion off-grid consumers.
• Clean water and sanitation – OptiEnz Sensors, a U.S. firm, has developed breakthrough technology for making real-time decisions with biosensors based on a combination of enzymes and fiber optic technology providing real-time continuous measurement results for use in waste water treatment, and other manufacturing
• Responsible consumption and production, industry innovation, and climate action – startup Sponge Inc, developed a reusable, carbon based material that is super hydrophobic and oleophilic which repels water and absorbs any oil based contaminants allowing it to be used for the clean-up of all types of water including an effective solution for deep sea cleaning.
• Peace, justice, and strong institutions – local company, MyLegalWhiz, is a platform that provides ready and on demand legal resource for individuals, institutions, and enterprises
• Life below water, life on land – Jaguza, uses a livestock monitoring app based on artificial intelligence and IoT that aims to improving livestock production in Uganda.
These are just some of the startups and enterprises that use digital technologies to address social issues and contribute to the sustainable development of nations. Digital transformation is a compelling national platform to create social impact.
The opinions expressed here are the views of the writer and do not necessarily reflect the views and opinions of FINEX. The author may be emailed at  This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
Reynaldo C. Lugtu Jr. is the Managing Director of The Engage Philippines, digital marketing and customer engagement solutions company.  an information and communications technology firm. He is the Chairman of the ICT Committee of the Financial Executives Institute of the Philippines (FINEX). He teaches strategic management in the MBA Program of De La Salle University. He is also an Adjunct Faculty of the Asian Institute of Management. sustainable-development/

Forecast and prediction

Manila Times(FINEX FILES)
January 05, 2018

Forecast and prediction

'Forecasts may tell you a great deal about the forecaster; they tell you nothing about the future.'Warren Buffett

People often ask me – “What’s going to be the price of bitcoin at the end on 2018”. Without any statistical basis, my unremitting retort is – “I don’t know”.

Golden FINEX rising
J. Albert GamboaBy J. Albert Gamboa

January 5, 2018

Golden FINEX rising

1968 was the year that changed the world, according to Time magazine. Civil rights leader Martin Luther King, Jr. and US presidential candidate Robert Kennedy were assassinated. A youth rebellion paralyzed France and students took over Columbia University in New York. Czechoslovakia tasted freedom for a brief moment in the Prague Spring; Mexico City hosted the Olympics; and the Tet Offensive became the turning point of the Vietnam War.

The Philippine Basketball Association will not die
Zoilo By: Zoilo "Bingo" P. Dejaresco III

January 3, 2018

The Philippine Basketball Association will not die

There were fears politics would put an end to the highly popular Philippine Basketball Association (PBA) tournaments a few weeks ago over a controversial trade involving franchise player Christian Standhardinger.

What to expect in 2018
Mr. George S. ChuaBy Mr. George S. Chua

MANILA BULLETIN (Business Option)
January 2, 2018

What to expect in 2018

My crystal ball tells me that the letter T will loom large in 2018, actually 4 of them, Taxes, Trans portation, Telecommunications, and Tourism. With the recent signing into law of the first phase of the tax reform package, we can see a mixed bag of results that will benefit certain sectors and be disadvantageous to others. Low income earners with an annual income of not more than R250,000 will no longer have to pay any taxes. That is certainly good news for them,

Ethics in media
By Mercedes B. SuleikBy Mercedes B. Suleik

MANILA BULETTIN (Business Option)
December 26, 2017

Ethics in media

The use that people make of the media of social communications can bring about great good or great evil. Today we move in an “information age” wherein all sorts of images, messages, perceptions, and ideas assault our senses every day. Not only is media able to influence society, but they can actually propose ideas and models of behavior that impinge on the whole world.

A Christmas Message
By Dr. Conchita L. ManabatBy Dr. Conchita L. Manabat

December 22, 2017

A Christmas Message

Christmas is one day in a year where most Filipinos take the time and effort to prepare. To some, the preparation commences once the “ber” months start. And of course, there is the usual last minute rush to gear up for it.