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President's Message
Atty. Benedicta Du-Baladad Message from the President:

Benedicta Du-Baladad


To FINEX members and friends,

PRESIDENT’S REPORT
November 2017 Issue

We are now on the final stretch of 2017. This year has been one of the busiest and exciting for both FINEX and the country.

Earlier this month, our country was once again placed in the limelight as we hosted this year’s ASEAN Summit. The summit provided us to showcase what our country can share to the world and the creativity of the Filipino people. Indeed, the recent hosting of the ASEAN summit placed our country

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Ethics in media
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By Mercedes B. SuleikBy Mercedes B. Suleik

MANILA BULETTIN (Business Option)
December 26, 2017

Ethics in media

Business Option is a rotating column of members of the Financial Executives Institute of the Philippines appearing every Tuesday & Thursday in Manila Bulletin, business section.

The use that people make of the media of social communications can bring about great good or great evil. Today we move in an “information age” wherein all sorts of images, messages, perceptions, and ideas assault our senses every day. Not only is media able to influence society, but they can actually propose ideas and models of behavior that impinge on the whole world. Thanks to the fast pace of communications technology, nations of widely divergent culture and history are able to share economic, political, and social trends. Thus we could say that the media of social communication can contribute to human unity, or it can promote misunderstandings and discord. Indeed media’s influence can be pervasive and powerful.

Through advertising, for example, we are apprised of the latest trends in fashion, travel, and entertainment that shape attitudes, behavior, and even values. Advertising has emerged as one such behavioral tool that could have either an edifying or corrupting role in society

As for television, it surely has invaded our lives and thus set standards of behavior: how to live (like “the rich and the famous”), what to buy (all the latest gadgets, accoutrements), and what persons to emulate. It has sometimes been lamented that Philippine TV is in such a bad state because of the tendency of commercial networks to use the “least common denominator” in their programming. Thus, some shows, instead of being edifying or uplifting, or promoting a culture of goodness and charity, appeal to the baser instincts, and encourage laziness for the “quick fix” of winning substantial monetary awards instead of promoting hard work and honesty.

The Internet, the most current form of mass media today, is possibly the most powerful of all forms of communication. You can get all the information you need by simply sitting in front of a terminal and “googling.” You can share your opinions with practically the whole world by means of a “blog”. On the other hand, we have to realize that the purveyors of pornography, violence and terrorism have also utilized this means to deliver their venom even to innocent young people. Indeed, the misuse of media can do untold harm.

How then should media “behave” or what are the ethical dimensions of media communications? The use of media, or the means of social communication should be to foster and support high ethical standards. It must state the truth and accurately reflect the situation reported, with all its implications – in the way it is presented, in the way it is spoken (in television or radio for example, the body language and gestures, or intonations carry certain nuances to insinuate a preferred opinion). Reportage should be such that people can understand society’s problems so as to work towards solutions in an objective manner.

The use of media, or the means modern technology has placed at our disposal unprecedented possibilities for spreading truth and fostering harmony and reconciliation. There is a need for dialogue and collaboration: “with public officials, who have a particular duty to protect and promote the common good of the political community; with men and women from the world of culture and the arts; with scholars and teachers engaged in forming the communicators and audiences of the future; with members of the Church and religious groups who share the desire that media be used for the glory of God and the service of the human race, and especially with professional communicators – writers, editors, reporters, correspondents, performers, producers, technical personnel – together with owners, administrators, and policy makers in this field.

In sum, as the late John Paul II has said, “an authentically ethical approach to using the powerful communication media must be situated within the context of a mature exercise of freedom and responsibility, founded upon the supreme criteria of truth and justice.”

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https://business.mb.com.ph/2017/12/25/ethics-in-media/

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